SMX Overtime: How to run effective top-of-funnel search campaigns

Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what’s best for your audience.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xFIBao

Marketers surveyed say they would choose Google Ads over SEO if they had to

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.

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SEO for recreational and commercial vehicles in a COVID-19 world

Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts.

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Support for SpecialAnnouncement schema is coming to Google search

Support is still in development, but site owners can add the SpecialAnnouncement data type in advance.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2R3Ur4T

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

There are a mix of considerations, on a spectrum from idealistic to pragmatic.

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Google Updates and SERP Changes - April 2020

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3dLmy2t

How to increase traffic for the new blog post - 2020

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