Winners and losers: How COVID-19 is affecting search behavior

Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels.

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Summer Olympics postponement further shakes 2020 ad spending expectations

The postponement will impact digital as well as TV ad spending plans.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3doUUIt

Pro Tip: How to fix 3 not so obvious crawl errors

Index bloat impacts performance as well as misconfigured trailing slashes and soft 404s.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QIhy57

Yelp announces fundraising partnership with GoFundMe to support local businesses

Donate buttons will appear on profiles in selected categories by default.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2UevGF5

Reducing digital marketing due to COVID-19? Read this first

Here’s some advice about being hands-on with paid search accounts and mindful of your content during this time of uncertainty.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2woZ3vC

Post Pandemic SEO Landscape

from Google SEO News and Discussion WebmasterWorld https://ift.tt/3aefmd6

You Can Now Take Moz Academy Courses for Free

Posted by Roger-MozBot

The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on what is happening in the SEO industry during this difficult time, we also know that your work can’t stop.

Whether you’re reading this as a small business owner concerned about your traffic, or an agency with clients who are hurting financially — we’re here to support you.

Today through May 31, you’ll be able to access the courses in Moz Academy for free. Hopefully you can use this resource to level up your skills, learn a new discipline, or simply channel your energy into a productive distraction.

There's something for everyone:

• SEO Fundamentals
• Local SEO Fundamentals
• Keyword Research
• Page Optimization
• Backlink Basics
• Reporting on SEO
• Technical SEO Site Audit
• Backlink Audit & Removal
• The Fundamentals of SEO Client Prospecting
• Finding Potential SEO Clients
• Prepare for the SEO Client Pitch
• Selling the Value of SEO
• Client Onboarding
• How to Use Moz Pro

If you’re already a Moz customer or community member, you can head straight to academy.moz.com. As long as you’re logged in, you’ll be good to go. Just pick the courses you want to take part in and apply promo code “wegotthis” at checkout.

If you’re not a Moz customer or community member, simply create a free account with us to get started.

We love you, we’re here for you, and we’re in this together.

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