Coronavirus: Emarketer lowers global ad spend projections for 2020

The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.

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Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak

The crisis may become a breakout moment for Nextdoor.

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Live With Search Engine Land: Top SEOs talk shop, social distancing with Barry Schwartz

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COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis

Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.

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Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.

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A look at Google’s recent COVID-19 related policies in search

It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis.

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Make the most of your search budget with call analytics

With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.

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