Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2xuJvXn

Google showing ‘key moments’ feature on multiple videos in search results

The video timeline feature is getting more visibility in mobile search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2TF878r

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2W0p3aH

Case Study: How UGC increased organic blog traffic 228%

User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aA1Xfc

What Is The Current Thinking On Google & PDFs?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2PYyZOe

Google adding info between noscript tags as site description in Serps

from Google SEO News and Discussion WebmasterWorld https://ift.tt/39xTM2W

Added nofollow links on top side of each page and my rankings dropped

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2TB540V