Friday, February 14, 2020

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SmzLGm

Thursday, February 13, 2020

Google: ‘We do updates all the time’ — somewhat confirming February update rumors

There was an update, in fact, multiple updates, but that is normal Google said.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2w6Vnhh

No, the Google My Business description does not impact ranking

After a lot of testing by many since the help center update, we can safely say the description has no impact in the 3-pack.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OOro4s

Big Google Partners program changes are coming: What you’ll need to qualify

New requirements for agencies to achieve and maintain Google Partner status take effect starting in June.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/37p056U

TechTarget cites technical SEO issues as reason for 25% decline in Google traffic

In TechTarget’s recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/31Okamf

New chart annotations make Google Ads’ change history reports much easier to navigate

Annotations are available in campaign-level change reports in the Google Ads UI.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ULdROF

Learn how to chart and track Google Trends in Data Studio using Python

By using the codes in this article, you can connect Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio and easily share the analysis with others.

Please visit Search Engine Land for the full article.


from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/39vbBiC