Microsoft Advertising launches sweepstakes for advertisers

Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.

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The consumer decision journey will drive paid search in 2020

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.

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Machine learning will free up time to be more strategic with accounts in 2020

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.

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Make 2020 the year for e-commerce to get better with the mobile experience

It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.

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A wishlist of improvements for Google My Business in 2020

Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.

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New challenges ahead for attribution with the rise of intelligent tracking prevention

With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year.

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2020 will be the year to get our data right

A reliable data flow will help automation tools we started to use in past years do their jobs better.

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