Thursday, November 7, 2019

Uber Eats readies ad sales for restaurants

Could it become a rival to Google and Yelp over time?

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Ckw4rX

Wednesday, November 6, 2019

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Want to learn more about the power of content in SEO? Watch this interview.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/36EbMHL

Soapbox: Why I’m so glad Google ended our relationship with Average Position

It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NKTuMC

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Nk06SZ

Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33ooMPP

FAQ: All about the BERT algorithm in Google search

What it is, how it works and what it means for search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2pAgHJq

A deep dive into BERT: How BERT launched a rocket into natural language understanding

Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2qmMZrc