5 critical elements for local marketing success

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2M1hUQV

Breadcrumb structured data reports now available in Google Search Console

The new report can help you debug issues with breadcrumbs displaying in the search results.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2M14Hrj

Search query reports show a huge increase in Google close variant traffic

Here’s a look at research based on the past year and how advertisers should think about close variants moving forward.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LDfgSB

Google explains why syndicators may outrank original publishers

How to ensure your syndicated partners don’t outrank you in Google.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/30trkdd

My title tags in SERPs show only about 520px instead of 600px max

from Google SEO News and Discussion WebmasterWorld https://ift.tt/30A3eOd

Organic search responsible for 53% of all site traffic, paid 15% [Study]

According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2I7Kijl

Meet and learn from 1,300+ search marketing experts at SMX East

Connect with prospective clients, partners, even future talent

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2V1Q6jw