How Google’s recent changes affect higher education websites

College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/307GWmG

Lucidworks’ new feature promises enhanced internal site search customization

Also claims it’ll allow retailers to optimize search without having to call on IT dept.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Q7eaTt

Video: Mel Carson on the early days of the search industry

Mel is one of the nicest and most caring people in the search industry – you should all get to know him.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LpP7Gy

Optimize for conversion value with eCPC in Google Ads

Google has added a new option for manual CPC bidding.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/31erXbR

Search used when brands are unknown, but it’s direct navigation for existing customers

A new survey from Yext explores what content sources are more trusted and what’s at stake in not paying enough attention to third party platforms.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/34FmFIi

Has Google's algorithm been demoting one-person sites?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2IudPGn

How Google's Nofollow, Sponsored, & UGC Links Impact SEO