Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.

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Change log: Google updated its Search Quality Rater Guidelines

Here’s what’s new, compared side-by-side with the last version.

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Lessons I have learned from adding FAQ schema: A test of 1,000 keywords

FAQ snippets take more space in SERP and that can keep you on top.

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Microsoft opens responsive search ads beta to all advertisers

The automated text ad format is on track to become the new standard.

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How Does the Local Algorithm Work? - Whiteboard Friday

Google’s Assistant-everywhere strategy reminiscent of old site search playbook

Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization.

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Google adds new movie structured data

Take note if you have movie listings on your web site.

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