PPC and machine learning: Where do we draw the line on automation?

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JwGU1d

UX, Content and other secrets to Overstock’s SEO turnaround

How Overstock weathered some really bad times in SEO and came out ahead in the long run.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/30kfDWC

New Things I’ve Learned About Google Review Likes

google webmaster error Mobile Usability

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2RZ2GP6

google webmaster error Mobile Usability

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2NChHI8

Microsoft Advertising says it’s keeping average position reporting

Position-based impression share metrics are now available.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JlUzYY

TF-IDF: The best content optimization tool SEOs aren’t using

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2JdKw9j