How a localized SEO campaign delivered global market share, lifted revenue

The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

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Google aims to make it easier for SMBs to start using its products

Google for Small Business launches with resources and product recommendations for small businesses.

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Wayback Machine adds ‘changes’ feature

Now you can compare the same URL but on different dates, to see what content was changed, added or deleted.

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Why search queries and location data could trump polling as political tools in 2020

Location intelligence will be used to identify and target voters, and predict election results.

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How much should we care about voice search? It depends on our target audience.

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

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Google adding features for advertisers to promote deals, drive in-store purchases

Local campaign updates, seasonality adjustments and more.

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Searchmetrics: Google’s diversity update did impact search results

Here is another study on the Google diversity update that shows the update did help with diversity.

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