New edition of SEO success factors reinforces the importance of content

A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2WP8T0D

Understanding the role of branded and unbranded search in the customer journey

Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Kt2yGr

Did Google's Site Diversity Update Live Up to its Promise?

Google testing "before:" and "after:" commands to help find old pages

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2Z7qROh

Leaning into SEO as Google shifts from search engine to portal

How to prepare your company for Google’s new customer journey for search.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2IprZXl

Google to add attribution to licensed lyrics providers

Google responds to the allegations that it scraped Genius lyrics without paying for that content.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2x3ViYV

Why search needs to be combined with awareness for maximum impact

TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2x0xoxt