Google brings the Assistant to Waze

Part of Google’s Assistant everywhere strategy, Waze users will be able to ‘avoid tolls’ and ‘report police’ without touching the screen.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2I72EkO

The 55 Best Free SEO Tools For Every Task

Google SERPs Diversity Now Only Two Results From One Domain

from Google SEO News and Discussion WebmasterWorld http://bit.ly/2EYP3dr

Campaign-level conversion actions now live for Google search, display campaigns

Campaign action sets are also available to optimize campaigns for multiple conversion actions.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/31ft23x

Experts tout voice search as study ties answers to top 3 organic results

SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2wK1kxG

A quick and easy guide to understanding search intent for SEO

Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Kzwwb8

Google exec shares 5 steps to SEM success in the age of machine learning

Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2WT0vBA