Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2YzTXFZ

Site shown in SERP after fetching by googlebot

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2UneNJa

How to stop underspending your free ad grant budget with a script

This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2FBUpL9

How to SEO optimize a site built on Shopify?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2YAMwOW

How to SEO optimize a site built on Shopify?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2FJfUuU

Disavow this kind of (thousands) links is a good idea?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2HKlZJL

The One-Hour Guide to SEO: Searcher Satisfaction - Whiteboard Friday