SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2DhbTMQ

Google shares tips for success in Google News search results

Get reacquainted with best practices for getting your content in Google News.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2DfnKuW

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

25+ sessions, 40 search marketing experts, thoughtful networking, and more!

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2szEZB3

Ad testing in a multi-format world of responsive search ads, three headlines and more

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RXYNw2

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2MhaWqF

Get more conversions by deconstructing your PPC ads

Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Rvg68k

25 tools to streamline YouTube SEO optimization

Keyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2svgmWd