Automate your in-market audience bidding with this Google Ads script

Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.

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Remarketing tactics can mitigate post-holiday waste, here’s how

Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.

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When is it a link scheme?

from Google SEO News and Discussion WebmasterWorld https://ift.tt/2OYRMWi

Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons

Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test.

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Can JavaScript override a nofollow meta tag?

Using JavaScript can be a great way to overcome technical challenges, but it doesn’t always work.

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SearchCap: Google Posts traffic changes, Google China & ABM metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BoCyFr

Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)

A combination of internal and external pressure has apparently prevented the project from going forward.

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