Thursday, July 19, 2018

Apple Maps takes a step in the right direction

Keep your business listings on Google Maps updated, says contributor Adam Dorfman — and don’t overlook doing the same on Apple Maps. Here’s a look at the new and improved Apple Maps and its features.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2O0czto

The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec

Departures likely a response to reorganization of Siri and AI units under John Giannandrea.

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Big reductions in crawl-to-index limits on Google Fetch tool



from Google SEO News and Discussion WebmasterWorld https://ift.tt/2GfpZBn

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from Google SEO News and Discussion WebmasterWorld https://ift.tt/2JWXi9O

SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zSNZI0

Wednesday, July 18, 2018

How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

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SEO & SEM experts are coming to NYC! Are you?

Meet your first eight search marketing mentors.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2zPxyvN