Google Home now communicates in Spanish

Say ‘Ok Google, ¿cómo será mi día?’ and now Google Home can answer.

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How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.

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Google launches Indexing API for job posting URLs

Check out the new Google Indexing API. Will the uses for this API eventually be expanded or will it always be reserved for job search only?

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

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How to take advantage of strategic PPC audience targeting

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2KkB0PS