Google’s Ben Gomes expands role to head all of search amid leadership shuffle

Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes The post Google’s Ben Gomes expands role to head all of search amid leadership shuffle appeared first on Search Engine Land.

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SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks appeared first on Search Engine Land.

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April Fools’ Day 2018: Google, Amazon & more have fun over the weekend

April Fools' Day 2018: Google, Amazon & more have fun over the weekend The post April Fools’ Day 2018: Google, Amazon & more have fun over the weekend appeared first on Search Engine Land.

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Lowest rates for SMX Advanced expire Saturday

If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire...

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The power of podcasting: SEO keyword angles

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land.

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7 ways to increase mobile engagement

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. The post 7 ways to increase mobile engagement appeared first on Search Engine Land.

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Google Updates and SERP Changes - April 2018

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