Personal agents. Voice search. Chatbots. Check out the SMX West keynote.

It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering...

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Are Yelp ads worth paying for? How to figure it out

Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads. The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land.

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Using Emojis in content?

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Using Emojis in content?

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SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update appeared first on Search Engine Land.

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Making your first AMP Story: Google’s answer to Snapchat and Instagram

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend. The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land.

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Law firm that used contest to solicit Google reviews sees all but one disappear

Incentivizing reviews individually or 'in bulk' is a bad idea. The post Law firm that used contest to solicit Google reviews sees all but one disappear appeared first on Search Engine Land.

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