SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP email, link building & PPC teams appeared first on Search Engine Land.

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SMX West is coming! Here’s everything you need to know

Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter...

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How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.

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Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year. The post Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox appeared first on Search Engine Land.

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Instapage launches first landing page platform with AMP

The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%. The post Instapage launches first landing page platform with AMP appeared first on Search Engine Land.

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Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes

On day six of its Winter Olympics series, the doodle team designed a pair of figure-skating grebes that make heart-shaped patterns across a frozen pond. The post Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes appeared first on Search Engine Land.

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A link-building case study: Using brand mentions and competitive linking tactics

Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. The post A link-building case study: Using brand mentions and competitive linking tactics appeared first on Search Engine Land.

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