Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land.

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Have a question about Will Ferrell? Google may show you a video response directly from him

Google is serving up selfie videos from celebrities answering frequent questions about themselves. The post Have a question about Will Ferrell? Google may show you a video response directly from him appeared first on Search Engine Land.

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Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.

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Google Lens an impressive start for ‘visual search’

While it makes lots of mistakes, it also gets lots of things right. The post Google Lens an impressive start for ‘visual search’ appeared first on Search Engine Land.

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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share. The post Yahoo parent sues Mozilla for replacing it with Google as Firefox default search appeared first on Search Engine Land.

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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views...

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Twitter broadens its AMP support to include analytics

Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. The post Twitter broadens its AMP support to include analytics appeared first on Search Engine Land.

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