‘High-quality content’ tips from Google’s own style guides

To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search...

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Investors anxious about Google traffic acquisition costs, which regulation could further increase

Mobile fees and new regulatory moves could bump Google's revenue costs. The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.

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The AdWords 2x budget change: Considering the potential impact

There are still many questions about how this sudden change will affect ad delivery and spending. The post The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.

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Alternatives to Google's Webmaster Tools

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Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick...

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17. The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land.

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Placed introduces offline attribution for paid search campaigns

An early test delivered 4x return on ad spend when store visits reported. The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land.

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