Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report...

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Google Posts for small businesses moves to Google My Business

Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations. The post Google Posts for small businesses moves to Google My Business appeared first on Search Engine Land.

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SearchCap: AMP, YP SEO product & PPC budgeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP, YP SEO product & PPC budgeting appeared first on Search Engine Land.

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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. The post Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product appeared first on Search Engine Land.

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Learn 3 proven methods for winning additional PPC budget from your clients

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward -- and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients...

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Is AMP the answer to format fragmentation?

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land.

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How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. The post How to stop worrying about...

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