Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. The post Three ways B2B manufacturers can capitalize on ‘Made in the...

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Google logo goes green to promote the company’s first official environmental report

Today's animated Google logo leads to 72-page report outlining Google's commitment to environmental sustainability. The post Google logo goes green to promote the company’s first official environmental report appeared first on Search Engine Land.

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Focus on these 5 areas to deliver big results in e-commerce SEO

Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. The post Focus on these 5 areas to deliver big results in e-commerce SEO appeared first on Search Engine Land.

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Google adds shopping tab in more prominent positions

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Why Emulating Google Isn't Usually Good SEO

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Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work

Born on this date in 1906, Baker was one of the most photographed women of her time. The post Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work appeared first on Search Engine Land.

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Learn best practices for mobile search and in-store sales

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their...

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