Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now...

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Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. The post Is your information architecture costing your e-commerce...

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SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more appeared first on Search Engine Land.

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7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a...

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Google adds Maximize Conversions automated bid strategy in AdWords

The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's daily budget in pursuit of that goal. The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.

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Google’s latest search update gives art lovers a deeper dive into the masterpieces

Google's Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums. The post Google’s latest search update gives art lovers a deeper dive into the masterpieces appeared first on Search Engine Land.

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How to use SEO to influence B2B buyers at every stage of the buyer’s journey

Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer's journey on their own. Are they consistently finding your brand along their journeys? The post How to use SEO to influence B2B buyers at every stage of the buyer’s journey appeared first on...

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