SearchCap: Google AdWords AMP, in-market audiences & Google black test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2qTvryU

The big SMX Advanced preview

Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2reolZb

Google will automatically convert display ads to AMP, test AMP landing pages for Search

Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2qSX5MF

Voice, mobile & apps: Get the latest on Google’s search developments at SMX

Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2q88A5A

Google is testing variations of black links in search results

Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google's latest test: replacing blue links with black ones in the user interface. The post Google is testing variations of...

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2rMGSbI

Want more links? Be more likable.

Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. The post Want more links? Be more likable. appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2qSbvMR

Stop oversimplifying everything!

The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet. The post Stop oversimplifying everything! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2rdilje