Thursday, May 18, 2017

Is it time to consider local marketing automation software?

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits...

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Algorithmic penalty or something else ?



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SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle appeared first on Search Engine Land.

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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana. The post Google Assistant comes to iPhone, adds alerts, hands-free calling & more appeared first on Search Engine Land.

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Google confirms job search rolling out in coming weeks

After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature. The post Google confirms job search rolling out in coming weeks appeared first on Search Engine Land.

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Google announces Lens, an AI-powered visual search tool

At today's Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The post Google announces Lens, an AI-powered visual search tool appeared first on Search Engine Land.

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Wednesday, May 17, 2017

The anatomy of ad copy relevance: The new Google standard

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2rrvOjr