5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land.

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Relevance vs. authority: Which link has more value? (Part 3)

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. The post Relevance vs. authority: Which link has more value? (Part 3) appeared first on...

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What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool

Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC. The post What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool appeared first on Search Engine Land.

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Google tests ‘highlights’ icons in the local knowledge panels

Google is busy testing new features in the local listings. Here is one that shows fun icons. The post Google tests ‘highlights’ icons in the local knowledge panels appeared first on Search Engine Land.

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2017 SEM growth hacks: Gain monster paid search growth using competitive data

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. The post 2017 SEM growth hacks: Gain monster paid...

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Purchases on Google quietly opens beta for requests in US

US merchants can now request access to Google's "buy button" program. The post Purchases on Google quietly opens beta for requests in US appeared first on Search Engine Land.

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Keyword Linking Ranks Wrong Pages

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