Buyer’s guide: Content marketing tools

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation...

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Google Tests Dropping First Organic if it's a Featured Snippet in SERPs

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Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know

Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. The post Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know appeared first on Search Engine Land.

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Google advertisers can now see historical Quality Score data in AdWords

Plus, no more hovering over individual keywords to see Quality Score data. The post Google advertisers can now see historical Quality Score data in AdWords appeared first on Search Engine Land.

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How to build an SEO strategy to dominate your market

Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. The post How to build an SEO strategy to dominate your market appeared first on Search Engine Land.

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Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. The post Why the Google Search Network isn’t working for your B2B business appeared first on...

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Does floating social share button invite mobile interstitial penalty?

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