Do we need to get links to our mobile pages?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2lpSZKZ

Maile Ohye Leaves Google

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2l8ClwU

Why UX is pivotal to the future of SEO

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the future of SEO appeared first on Search Engine...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2l8RMoz

Has machine learning created a new model for SEO ranking?

When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking? appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2lLCXff

7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2loJMCm

Updated Google My Business guidelines disallows virtual offices as service-area businesses

Recently updated Google guidelines clarifies how virtual offices are handled for Google My Business listings. The post Updated Google My Business guidelines disallows virtual offices as service-area businesses appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2mbX7wm

Maile Ohye has left Google

The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years. The post Maile Ohye has left Google appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2lv3ScD