Competing Against Fake Rich Snippet Abuse

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SearchCap: Google mobile-friendly bug, emojis are back & Google app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-friendly bug, emojis are back & Google app update appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2m4N8rT

Google brings back emojis in the search results snippets for relevant queries

Google has brought back displaying emojis in the search results when the query thinks it is relevant. The post Google brings back emojis in the search results snippets for relevant queries appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2m3PkzS

Google temporarily disables not mobile-friendly label in search results due to bug

A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved. The post Google temporarily disables not mobile-friendly label in search results due to bug appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2l1xUpY

How to write PPC text ads in 2017’s sophisticated environment

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. The post How to write PPC text ads in 2017’s sophisticated environment appeared...

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Link Maintenance Matters

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2aSfS4J

Organic traffic & link building for small businesses

Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started. The post Organic traffic & link building for small businesses...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2m2KDGs