Google logo for Charles Macintosh, the Scottish chemist who invented waterproof fabric

Google celebrates the 250th birthday of Charles Macintosh who invented the Macintosh raincoat in 1823. The post Google logo for Charles Macintosh, the Scottish chemist who invented waterproof fabric appeared first on Search Engine Land.

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2016: The year in paid search (A year of massive change!)

This year will be seen as a watershed moment for mobile with nearly every change reflecting mobile's now-dominant contribution to search. The post 2016: The year in paid search (A year of massive change!) appeared first on Search Engine Land.

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How Google defines "Content"

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Amazon begins testing Product Listing Ads on AdWords

For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test. The post Amazon begins testing Product Listing Ads on AdWords appeared first on Search Engine Land.

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles...

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SEM’s legit: Our top paid search columns of 2016

Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land's most popular paid search columns of 2016. The post SEM’s legit: Our top paid search columns of 2016 appeared first on Search Engine...

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"ZOMBIE TRAFFIC" Separating fact from fiction & emotion

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