Saturday, December 17, 2016

Google studying ways to deal with offensive search suggestions & results

Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions. The post Google studying ways to deal with offensive search suggestions & results appeared first on Search Engine Land.

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SearchCap: Google review guidelines, photo insights & PPC campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google review guidelines, photo insights & PPC campaigns appeared first on Search Engine Land.

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Friday, December 16, 2016

Should you create device-specific PPC campaigns?

Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land.

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Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery...

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Google reviews schema guidelines now prohibit vulgar or profane language

Make sure your reviews don't contain profane or vulgar language, if they do, Google can remove your review rich snippets. The post Google reviews schema guidelines now prohibit vulgar or profane language appeared first on Search Engine Land.

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Google My Business adds new photos insights

Compare how many views you get on your Google Maps photos versus how many your competitors got in Google My Business insights. The post Google My Business adds new photos insights appeared first on Search Engine Land.

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Search in Pics: Bing holiday sweater, Google igloo & maypole dancers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing sweater and scarf for holidays: Source: Twitter Google igloo: Source:...

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