Thursday, December 15, 2016

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hApKRQ

Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. The post Finally going mobile-friendly, but on a collision course with...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hK7bOm

Good Old Fashion Checklist SEO for 2017



from Google SEO News and Discussion WebmasterWorld http://ift.tt/2gPaou3

AMP results now showing in Google Image Search

AMP is now showing up in the mobile Google Image search results. The post AMP results now showing in Google Image Search appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hzXHl8

SearchCap: Google top searches, Cortana with Harman Kardon & image product schema

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google top searches, Cortana with Harman Kardon & image product schema appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2gM7GWk

Google Sends "Friendly Reminder" Over Automated Queries



from Google SEO News and Discussion WebmasterWorld http://ift.tt/2gLWF7m

Wednesday, December 14, 2016

Monetizing your SEO expertise

Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients. The post Monetizing your SEO expertise appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2hwHSw7