SearchCap: Bing Ads expanded text ads, Merkle report & VR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads expanded text ads, Merkle report & VR appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2dLpEU3

New Moz Local Product Packages Are Coming in November

Posted by dudleycarr

We've been working behind the scenes to make Moz Local serve your needs better than ever. It's not quite ready yet, but we just can't hold it in any longer — we had to give you a teaser of what we're planning.

Moz Local has grown tremendously over the past 2.5 years. Our initial $84 Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches.

The changes we’re making now will help all of our customers — local businesses, enterprise brands, and our agency partners — get the most out of Moz Local by delivering greater business value.

We’ll provide that value by making Moz Local available in 3 different packages:

Moz Local Essential

For the majority of our local business customers who have a single to dozens of locations, Moz Local Essential is our base-level Active Location Data Management and Reputation Monitoring solution. At $99 per year, this new entry-level offering adds Reputation Monitoring, the ability to monitor the latest reviews of your business locations on the most popular review sites, all from one place — while remaining priced at less than 50% of the leading competition.

Moz Local Professional

For Enterprise brands and agencies that need an enterprise-class solution to manage at scale (hundreds to thousands of business locations), Moz Local Professional includes everything in the Essential package — plus Local SEO Analytics to analyze results and make informed decisions that improve local marketing performance, and SEO expertise and support from the Moz Local customer success team.

Moz Local Premium

For Enterprise brands and agencies that have a higher level of business need, Moz Local Premium includes everything in the Professional package — plus all of the advantages that Moz Local has to offer made available via the Moz Local API, and augmented with the full suite of organic SEO tools from Moz.

At all levels, we continue to ensure that Moz Local is the industry’s most effective location data management solution. And as the global leader in SEO software, we’re committed to bringing the power of SEO and location analytics to your increasingly complex local marketing challenges, whether you’re a brand or an agency.

We’re busy putting the finishing touches on these new offerings, but we just couldn’t wait to tell you. On November 17th, we’ll share full details about each of our packages, features, and pricing.

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from Moz Blog http://ift.tt/2fgtutt

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth. The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2dWRj7Z

Pull live inventory data from your product database and place it in your search ad copy

Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy appeared first on Search Engine...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2ffFLym

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search. The post Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eFss9N

Google Search Console, Content Keywords listing the word "https"

from Google SEO News and Discussion WebmasterWorld http://ift.tt/2b7ltqA

Bing Ads releases Expanded Text Ads globally

Advertisers can create new expanded text ads in Bing Ads or import them from Google AdWords. The post Bing Ads releases Expanded Text Ads globally appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2es6gPQ