Wednesday, October 12, 2016

Best practices for personalizing content at the local level

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2dTv6qf

SearchCap: Google’s quality updates, link building & agenda for MarTech Europe

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s quality updates, link building & agenda for MarTech Europe appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2daxRAQ

Tuesday, October 11, 2016

Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

In the second installment of his two-part series on Google's quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance. The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2eokYbs

I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link. The post I’ll stop the world and link with you appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2dIIkK2

Google looking at how to measure brand awareness for search

Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google's UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2dGfCqQ

Wanted: The Original Google Penguin Patent Article



from Google SEO News and Discussion WebmasterWorld http://ift.tt/2dtburm

How to monitor sources feeding Google Reviews knowledge graph?



from Google SEO News and Discussion WebmasterWorld http://ift.tt/2dUhH2R