Four steps to maximizing Customer Lifetime Value

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C...

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Google reports more than 40K government requests for user data during 2nd half of 2015

Google says it is proud its transparency reports have helped "shed light on government surveillance laws and practices" around the world. The post Google reports more than 40K government requests for user data during 2nd half of 2015 appeared first on Search Engine Land.

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Expanded Text Ads: Are they living up to the hype?

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. The post Expanded Text Ads: Are they living up to the hype? appeared first on Search Engine...

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Using spark files for content creation

Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using spark files for content creation appeared first on Search Engine Land.

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Search Snippets Bringing Up Copyright Infringers

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AdWords managed accounts get a roll-up of individual account notifications

The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account. The post AdWords managed accounts get a roll-up of individual account notifications appeared first on Search Engine Land.

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Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only

Convention-related queries on Google desktop fail to deliver any special convention search features. The post Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only appeared first on Search Engine Land.

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