SearchCap: Google PLA changes, hotel search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PLA changes, hotel search & more appeared first on Search Engine Land.

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Feed your search marketing obsession at SMX East

You can register for SMX East anytime and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for 3 days of tactics, growth hacks and strategies...

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Mobile marketing AMPlification: Content, performance and measurement

What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve. The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search...

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Earned engagement and fragmented audiences: kickstart your process in the enterprise

Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's process for testing content and expanding into valuable niche publications. The post Earned engagement and fragmented audiences: kickstart your process in...

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Rotating ad copy: What traffic are you missing out on?

Want to see where your ad tests are finished, and what traffic you're losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that. The post Rotating ad copy: What traffic are you missing out on? appeared first on Search Engine Land.

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Google offers new hotel search filters, deal labels and airline price tracking

New tools are intended to respond to increase in mobile travel traffic and bookings. The post Google offers new hotel search filters, deal labels and airline price tracking appeared first on Search Engine Land.

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Google rolling out major change to PLAs for broad product queries, among other Shopping updates

Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants. The post Google rolling out major change to PLAs for broad product queries, among other Shopping updates appeared first on Search Engine Land.

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