SearchCap: Google expands feature snippets, penalizes free product reviews & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands feature snippets, penalizes free product reviews & more appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1TPECL3

Mobile Unfriendly site desktop search penalty

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1UZgXJl

Social Advertising? Earned/Owned Social? Get the latest tactics at SocialPro.

We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; those responsible for both. Marketing Land’s SocialPro is for you, regardless which description best fits you. SocialPro features sessions jam-packed with...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1S4j88q

Are You Getting New Sites On New Domain Names to Rank?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/25Xf1EA

Rewards and Risks of Changing to Hierarchical URL Structure

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1VXNnT6

2016 State of Link Building Survey coverage

What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power. The post 2016 State of Link Building Survey coverage appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1VR5dr9

Develop free, lightweight attribution insights for your paid & organic channels

Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. The post Develop free, lightweight attribution insights for your...

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/25X471I