Calculating the value of organic traffic

Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. The post Calculating the value of organic traffic appeared first on Search Engine Land.

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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) appeared first on Search Engine Land.

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Destinations on Google delivers new travel planning experience for mobile users

A mobile search for a continent, country or state, along with the word "destination" or "vacation," will return a series of travel options. The post Destinations on Google delivers new travel planning experience for mobile users appeared first on Search Engine Land.

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Reverse-engineering AdWords Quality Score factors

Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale, so contributor Brad Geddes used this information to break down the weight of each factor impacting Quality Score. The post Reverse-engineering AdWords Quality Score factors...

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Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday

With three music lessons to start, today's Google doodle offers users a musical instrument to practice in between searches. The post Clara Rockmore Google doodle doubles as a theremin to celebrate musician’s 105th birthday appeared first on Search Engine Land.

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RIP Google PageRank score: A retrospective on how it ruined the web

While Google will remove PageRank scores from public view in the coming weeks, the way those scores dramatically reshaped the web will remain. The post RIP Google PageRank score: A retrospective on how it ruined the web appeared first on Search Engine Land.

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Google begins massive migrations of their blogs from blogspot.com to googleblog.com

Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice? The post Google begins massive migrations of their blogs from blogspot.com to googleblog.com appeared first on Search Engine Land.

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