Wikidata 101

Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it. The post Wikidata 101 appeared first on Search Engine Land.

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Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on Search Engine Land.

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"ZOMBIE TRAFFIC" Separating fact from fiction & emotion

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Backlinks from my own external blogs?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/20oc0aZ

Content Marketing That Drives Conversions

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create deeper...

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SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO appeared first on Search Engine Land.

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Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference

Registration is now open for Search Engine Land’s SMX Advanced, which takes place June 22-23 on the waterfront in Seattle at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers. This one of a kind conference is...

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