Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking

Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don't have another way to track and optimize for conversions. The post Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking appeared first on Search Engine Land.

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Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews

Local restaurant listings within the Bing app now include a "Menu Favorites" section with top rated menu items. The post Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews appeared first on Search Engine Land.

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Marketer’s Guide: SEO Software Platforms

With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and...

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Optimized anchors on breadcrumb menu can be dangerous?

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RLSA Vs. Customer Match In AdWords: Similar But Different

How does AdWords' new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores. The post RLSA Vs. Customer Match In AdWords: Similar But Different appeared first on Search Engine Land.

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Is Google’s Search Market Share Actually Dropping?

In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over time. The post Is Google’s Search Market Share Actually Dropping? appeared first on Search Engine Land.

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Japan Courts Order Removal Of Criminal Activity From Search As Privacy Violation

Suggesting that there may soon be a European-style “Right to Be Forgotten” in Japan, two Japanese courts recently ordered Yahoo Japan and Google to remove indexed reports of criminal activity under the theory that individual privacy rights were being violated. The cases were discussed...

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