Safe to put a good amount of text content in footer?

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Re-Examining The Top 10 Paid Search Best Practices, Part 1

Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies. The post Re-Examining The Top 10 Paid Search Best Practices, Part 1 appeared first on Search Engine Land.

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Final Agenda For MarTech Europe Is Up. Register Now!

Enhance business results with technology-powered marketing. Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to...

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SearchCap: Google Panda Reversal, Waze Sued & Bing Ads Halloween

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Panda Reversal, Waze Sued & Bing Ads Halloween appeared first on Search Engine Land.

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Site under negative SEO attack right now. Trying to keep G updated.

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1OhR8NH

Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends

See when to expect click-through rates and costs to peak by product category and more. The post Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends appeared first on Search Engine Land.

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PhantomALERT: Waze Stole Our Database And Sold It To Google For $1 Billion

Traffic violation-avoidance app maker PhantomALERT has sued Waze/Google for copyright violations and related claims. The company contends that Waze stole its points of interest (POI) database after partnership negotiations broke down between the two companies. Google is named in the suit only as...

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