Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices

A handful of apps, including HuffPo, OpenTable, Pinterest and YouTube, will now appear in Google search results on iPads and iPhones. The post Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices appeared first on Search Engine Land.

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Your Daily SEO Fix: Week 3

Posted by Trevor-Klein

Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

If you missed the previous roundups, you can find 'em here:

• Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
• Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.

Today, we've got a brand-new roundup of the most recent videos:

• How to Compare Link Metrics in Open Site Explorer
• How to Find Tweet Topics with Followerwonk
• How to Create Custom Reports in Moz Analytics
• How to Use Spam Score to Identify High-Risk Links
• How to Get Link Building Opportunities Delivered to Your Inbox

Hope you enjoy them!

Fix 1: How to Compare Link Metrics in Open Site Explorer

Not all links are created equal. In this Daily SEO Fix, Chiaryn shows you how to use Open Site Explorer to analyze and compare link metrics for up to five URLs to see which are strongest.

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Fix 2: How to Find Tweet Topics with Followerwonk

Understanding what works best for your competitors on Twitter is a great place to start when forming your own Twitter strategy. In this fix, Ellie explains how to identify strong-performing tweets from your competitors and how to use those tweets to shape your own voice and plan.

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Fix 3: How to Create Custom Reports in Moz Analytics

In this Daily SEO Fix, Kevin shows you how to create a custom report in Moz Analytics and schedule it to be delivered to your inbox on a daily, weekly, or monthly basis.

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Fix 4: How to Use Spam Score to Identify High-Risk Links

Almost every site has a few bad links pointing to it, but lots of highly risky links can have a negative impact on your search engine rankings. In this fix, Tori shows you how to use Moz’s Spam Score metric to identify spammy links.

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Fix 5: How to Get Link Building Opportunities Delivered to Your Inbox

Building high-quality links is one of the most important aspects of SEO. In this Daily SEO Fix, Erin shows you how to use Moz Analytics to set up a weekly custom report that will notify you of pages on the web that mention your site but do not include a link, so you can use this info to build more links.

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Looking for more?

We've got more videos in the previous two weeks' round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

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Don't have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

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SPONSOR MESSAGE: Call Analytics Platforms – A Marketer’s Guide

Learn more about call analytics software tools and platforms — what the capabilities are, and how they can help marketers drive more revenue from calls. This report examines the current market for enterprise call analytics platforms and the considerations involved in implementing this...

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Yahoo Maps Hits A Dead End, Shutting Down End Of This Month

After eight years, Yahoo will shut down Yahoo Maps by the end of this month. The post Yahoo Maps Hits A Dead End, Shutting Down End Of This Month appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Mq14Ej

Google Launches Touch To Search On Android Devices, Similar To Now On Tap

Forget Now On Tap, Android users are seeing Google add Touch To Search on their devices. The post Google Launches Touch To Search On Android Devices, Similar To Now On Tap appeared first on Search Engine Land.

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3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly

No matter how good your scripts, they're still vulnerable when other things go wrong. Columnist Russell Savage explains how to safeguard your work. The post 3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly appeared first on Search Engine Land.

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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Qt2ZIC

4 Things Most Leaders Don’t Understand About SEO

Search engine optimization (SEO) is not a "quick fix," and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses. The post 4 Things Most Leaders Don’t Understand About SEO appeared first on Search Engine Land.

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