Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby...



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The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics

Though SEO tactics may come and go, the underlying principles behind them often remain true. The post The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics appeared first on Search Engine Land.



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How Social Campaign Audits Can Inform Your SEO

While not a direct ranking factor in Google's algorithm, a strong social presence can still help bolster a brand's search visibility. The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land.



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Need Help Poisoning Rankings, Negative SEO Only Helped

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EU Antitrust Endgame Looking More Murky, Risky For Google

The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians...



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Bing Rolls Out New Updates For Its iPhone App

Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing...



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Google asks: How satisfied are you with these results?

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