Google Beefs Up AdWords Location Extension Reporting And Targeting

Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to over 40 miles. The distance report is located...



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Google Removes Author Photos From Search: Why And What Does It Mean?

The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days....



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Google Analytics Now Separates Brand And Non-Brand PPC Traffic

Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into...



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MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!

Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your...



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PR Newswire’s Answer To Their Google Panda Troubles; Taking Action On Press Release Spammers

When Google released their most recent modification to their Panda algorithm, code named Panda 4.0 on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to...



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Want To Speak @ SMX East? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 – Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure...



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Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among...



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