Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?

Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness”. What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a...



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Google Knowledge Graph Adds Phone Numbers With Hangout Integration

Now if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to...



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A Step-By-Step Guide To Link Building For Boring Industries Or Products

Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine...



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New at MarTech: Fortune 500 Chief Data Officers and CxO Talk Live – Join Us August 19-20 in Boston

Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies...



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Yandex Introduces Cityguide Apps For Russian Market

Combining maps, business listings, reviews and other content aggregated from 70 partners Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia...



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SPONSOR MESSAGE: A Backlink Analysis Will Tell You Exactly Where You Stand

Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time...



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