AdWords Best Practices Resource Center Opens for Digital Marketers

We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/TOENdK

WMT "Links to your site" only reporting links from my own sites

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1irajnR

Outbound links to external pages that have a large number of outbound links

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1iralvQ

Understanding which keywords to use in SEO to rank for given keywords

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1iraj7j

Bing Ads URL Auto-Tagging Finally Arrives

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/SDbFom

Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners

To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1l51O7E

Google’s Matt Cutts: MetaFilter Hit By An Algorithm But Not Panda Or Penguin

Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer....



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1po2xTd